When the stakes are high, tone of voice, nuance and attention to detail mean everything. I’ve had the honour of working for some of the most innovative and inspiring brands in the world, both in-house and on various projects. From this, I’ve gained valuable insights and experience in understanding what it takes to build strong foundations through branding, advertising and creativity.
As a copywriter, I've worked for traditional advertising agencies, digital agencies, shopper agencies, and agencies with a higher purpose. In different cities, different countries, in-house and remote. These days, I'm based in Australia, working for agencies and brands around the globe.
Nothing makes my heart beat faster than clear communication and this goes beyond being economical with words. Creating precise copy avoids the legal implications of unambiguous or misleading text, plus its more likely messages will be recalled.
I’m used to writing for global audiences, understanding translation challenges and crafting copy with localisation in mind. This means relying on ideas rather than specific words or phrases, so it’s understood by audiences from all walks – and talks – of life.
Previous roles include
Head of Creative, Aesop
Creative Director, Google
Head Writer, M+ Museum
2023–2024
Australian Defence Force (ADF) Careers via VML Sydney.
2020–2023
Hong Kong: M+ Museum.
Sydney: Canva. VML. Joy. General Store. Head & Heart. Special Group. MediaMonks.
Melbourne: Hardhat.
New York: Safari Sunday.
2018–2020
Sydney: Google, Creative Director.
Tokyo: Geometry.
2016–2018
Melbourne: Aesop, Head Of Creative.
2014–2016
Sydney: R/GA, Associate Creative Director.
2012–2014
New York: Saatchi & Saatchi X, Associate Creative Director.
2004–2011
Los Angeles: Dailey & Associates, Senior Writer
Sydney: Human, Senior Writer. JWT, Copywriter.
Melbourne: Reality, Copywriter, Melbourne.
2016 Award (Grand Prix), Telstra.
2016 Midas Award (Craft), ANZ.
2016 Midas Award (Use Of Medium), ANZ.
2015 Prime Award (Best Ad), Norspan.
2012 Effie Awards, Foxtel.
2011 Adma, NRMA Insurance.
2009 Caples, Saab.
2006 The One Awards, Vodafone.
2005 ADMA, Vodafone.
2003 The Australian Creative Challenge, Dymocks.
2018 D&AD UK, Integrated.
2017 AWARD AU, Direct. 2016
AWARD AU, Integrated.