Billion dollar brands
I’ve had the honour of working for some of the most innovative and inspiring brands in the world, both in-house and on various projects. From this, I’ve gained valuable insights and experience in understanding what it takes to build strong foundations through branding, advertising, and creativity.
Acting with agency
As a copywriter, I've worked for traditional advertising agencies, digital agencies, shopper agencies, and agencies with a higher purpose. In different cities, different countries, in-house and remote. These days, I'm based in Australia, working from home for agencies and brands around the globe.
Precision in prose
Nothing makes my heart beat faster than clear communication and this goes beyond being economical with words. Creating precise copy avoids the legal implications of unambiguous or misleading text, plus its more likely messages will be recalled.
Branding beyond borders
I’m used to writing for global audiences, understanding translation challenges and crafting copy with localisation in mind. This means relying on ideas rather than specific words or phrases, so it’s understood by audiences from all walks – and talks – of life.
Creative-ology
2020–2023 (CLIENTS)
Hong Kong: M+ Museum.
Sydney: Canva. VMLY&R. Joy. General Store. Head & Heart. Special Group. MediaMonks.
Melbourne: Hardhat.
New York: Safari Sunday.
2018–2020
Sydney: Google, Creative Director. 72&Sunny, Creative Director.
Tokyo: Geometry, Senior Creative.
2016–2018
Melbourne: Aesop, Head Of Creative.
2014–2016
Sydney: R/GA, Associate Creative Director.
2012–2014
New York: Saatchi & Saatchi X, Associate Creative Director.
2004–2011
Los Angeles: Dailey & Associates, Senior Writer
Sydney: Human, Senior Writer. JWT, Copywriter.
Melbourne: Reality, Copywriter, Melbourne.
Winning
2016 Award (Grand Prix), Telstra.
2016 Midas Award (Craft), ANZ.
2016 Midas Award (Use Of Medium), ANZ.
2015 Prime Award (Best Ad), Norspan.
2012 Effie Awards, Foxtel.
2011 Adma, NRMA Insurance.
2009 Caples, Saab.
2006 The One Awards, Vodafone.
2005 ADMA, Vodafone.
2003 The Australian Creative Challenge, Dymocks.
Judging
2018 D&AD UK, Integrated.
2017 AWARD AU, Direct.
2016 AWARD AU, Integrated.