Telstra Ignite
Empowering employees to embrace social media
Research shows we trust recommendations from people we know more than any other source and people are more connected than ever before. The average person has 10X as many connections as a company has followers on LinkedIn.
With online networks comprising of millions of Australians, Telstra identified an opportunity for its most credible advocates, its employees, to positively influence the way their network views and connects with Telstra.
Videos educated Telstra employees on the value of social media (both personally and professionally), empowering them to share Telstra stories in a way that’s right for them.
Do LinkedIn like a boss
Building a Twitter community
Supercharge your digital identity
Dealing with negativity online
Be a social sharing superstar
Networking on LinkedIn