M+ Museum
With a collection to rival MoMA and Tate Modern, Hong Kong’s M+ Museum is Asia’s most recent cultural institution. Setting the tone of voice that served as a connective thread throughout the experience, copy appeared across countless touchpoints including product, signage, emails, social posts, and press releases.
FEATURED PROJECT
Online Store
M+ Shop welcomes curious minds, both in-store and online. To keep shoppers engaged, UX copy was developed for the website, from the initial build, through to continual updates, products, and retail events.
FEATURED PROJECT
Comms
Connecting museum members, visitors, and customers through emails, newsletters, and social.
